A Playbook

Facebook Writer

Turn one real thing from your week into a Facebook post that is true and sounds like you, then press post yourself.

Marc Teo, Master Implementers

Prefer to be guided? Download your AI Implementation Toolkit

The 4 steps

  1. The raw note You write down one true thing from your week.
  2. The post plan You choose the one job this post will do.
  3. The first draft The AI writes from your note and adds nothing new.
  4. The truth check You fix anything false, and then you press post.

The problem

Why posts written from a blank page sound fake

The usual way is to start from a topic, or to ask an AI for a post about it, and hope it sounds like you.

With nothing real to work from, the AI fills every gap with something that just sounds likely, so the post comes out sounding like everyone else's. Sometimes it even holds a number, a quote or a result that never happened.

The cost is a post anyone could have written, or one you cannot explain when someone asks where a fact came from.

Before the steps

Why "no one cares what I think" is untrue

"No one cares what I think."

A good post is not a speech about your opinions, because it starts from something real, like a question people keep asking you or a sentence someone said to you.

Readers care because they see their own life in it.

So pick one real thing from this week, write it for one reader, and tell what happened before you say what you believe.

Another thought that stops people is "If AI helps me write, my posts will sound fake," but posts usually sound fake when there is too little real detail behind them, and here the AI works only from your real note.

Steps 1 to 4

The 4 steps, and who does each one

  1. The raw note

    You

  2. The post plan

    You, with the AI's questions

  3. The first draft

    The AI

  4. The truth check

    A fresh check, then you
How to read it

The AI drafts and checks in the middle, but you own the truth and the final post, and only you press post.

The safe way is one post at a time: one real note, one draft, your own edit, one fresh check, and then your own decision to post.

Step 1 of 4

The raw note: one true thing from your week

Every post starts from one real thing you saw, heard, did or believe, never from a blank page or a topic.

A true story

A moment from a client call, a sentence someone said to you, or a mistake that taught you something.

What you know

A question people keep asking you, or a simple observation from your work.

A real result

A result you have permission to share, taken from where it was first recorded.

An idea you actually hold

A belief you would defend, or a moment that changed your mind.

Where real things live

Real things usually live in your call notes, voice notes, messages, and old notes, emails or drafts.

Use one real thing per post, and never glue two moments together to make a better story.

Make sure the note holds at least two real details, like a sentence someone said, a number, an object, a day or a decision. A note without them is probably not ready to become a post, and that is fine.

Write down what you are allowed to share, such as a name, their exact words or a number, because a yes to one detail is not a yes to all of them.

Made-up example

A raw note typed after a Thursday call

Pellamy runs Kettlebright, a small coaching practice that helps first-time team leads handle hard conversations at work. This note was typed on Pellamy's phone after a Thursday call.

Thursday call with a new team lead. She said I can share the moment as long as I leave out her name and her company.

She had rewritten one email to her team four times and still had not sent it.

I asked her to read me just the first line out loud.

It opened with an apology for bothering everyone, and the real news, that the Friday deadline is moving, was in the last paragraph.

She laughed and said something like "I always start with sorry", but I did not write down her exact words.

We moved the deadline sentence to the top while we were still on the call.

I did exactly the same thing in my own emails when I first managed people.

What I believe: put the real news in the first line, then be kind in the next one.

Made-up example. The person, business and moment are fictional.

Made-up example

Two more raw notes: an idea and a result

When new team leads bring me a script for a hard conversation, it usually runs to pages, and the one hard sentence is often missing.

I do not think a hard conversation needs a script.

Before my own hard meetings, I write the one hard sentence on a sticky note and keep it next to my laptop.

Belief I would defend: one clear sentence helps more than a long script.

Made-up example. The person, business and moment are fictional.

What it shows: the note already holds a belief, the everyday evidence behind it and a real object, the sticky note, so it could become a belief-flip post that opens by saying the belief straight out and then backs it up with the sticky note.

A team lead in my Tuesday group wrote her one hard sentence on a sticky note before a difficult talk with someone on her team.

She told me about it on our next call.

What happened after the talk: [ADD YOUR REAL RESULT, AND CHECK YOU HAVE PERMISSION TO SHARE IT]

Where the result comes from: [CONFIRM THE MESSAGE OR CALL NOTE IT COMES FROM]

Permission so far: she is happy for the story to be shared without her name, and the result still needs its own yes.

Made-up example. The person, business and moment are fictional.

What it shows: until the result line holds a real result she has agreed to share, this is not a result post, although it could still become a story about the sticky note.

Step 2 of 4

The post plan: one job, one reader, one belief

Before you draft, give the post one job, one reader, one belief, and one true next step or none.

Made-up example

A one-line post plan, filled in

Job: a story. Reader: a first-time team lead who keeps rewriting hard messages instead of sending them. Belief: put the real news in the first line, then be kind in the next one. Next step: none.

Made-up example. The person, business and moment are fictional.

Pick a belief you really hold. After drafting, name it in one line, because the reader should be able to say it back in their own words.

At most one line may show what working with you looks like, through a real moment from your work rather than an offer.

End with one next step that is true on the day you post, or with none. Many story posts need none, and fake urgency never belongs in any of them.

Inside step 2

The 5 jobs a post can do

1. A story post

It turns a real moment into a useful point.

2. A result post

It shows a real change without making it bigger than it was.

3. A belief-flip post

It challenges one unhelpful belief with a clearer view.

4. A teaching post

It explains one lesson through one clear example.

5. A soft offer post

It connects a real problem to a truthful next step.

Mix the jobs across a week, and let some posts simply be human moments with no lesson forced onto them.

If there is no real result you may share, it is not a result post, so choose another job.

In the made-up examples, the Thursday call becomes a story post, the sticky-note idea could become a belief-flip post, and the sticky-note result is not a result post until the team lead agrees to share a real result.

Step 3 of 4

The first draft: the AI writes from your note

The AI writes one draft from your raw note, and from nothing else.

Before it drafts, the AI lists the facts it will use, the facts that are missing, and anything you may not have permission to share.

Ask for one draft of the most useful post, not ten versions.

Inside step 3

The 3 rules the AI follows

Rule 1: The AI never makes anything up

It uses only facts from your raw note or facts you confirm, and never a number, quote, story, result, date or qualification that just sounds likely.

Rule 2: Missing facts show up in square brackets

It asks you for a missing fact first, and if you want to keep going, it holds the gap in square brackets, like [CONFIRM HER EXACT WORDS], so a post with a gap can never pass as finished.

Rule 3: The AI never posts, schedules or sends

It never posts, schedules or sends anything, and it never says a post went out unless you tell it so.

Made-up example

The first draft, with one fact still missing

On Thursday, a team lead I work with told me she had rewritten one email to her team four times and still had not sent it.

I asked her to read me just the first line out loud.

It opened with an apology for bothering everyone. The real news, that the Friday deadline was moving, was sitting in the last paragraph.

She laughed and said, "[CONFIRM HER EXACT WORDS]"

The problem was not her writing. It was the order she said things in.

We moved the deadline sentence to the top while we were still on the call.

I recognised her email, because I did exactly the same thing when I first managed people. My emails opened with an apology too, and the news my team needed sat somewhere near the end.

I believe the real news belongs in the first line, and the kindness belongs in the line after it.

Made-up example. The person, business and moment are fictional.

Alongside the draft, the AI listed one missing fact, the team lead's exact words, and explained that the raw note only holds a rough version, so it did not put that version in quotation marks.

Step 4 of 4

The truth check: what to fix before you post

Check the truth before you judge the writing, and never let good writing excuse a false fact.

  1. First, the facts

    Fix anything false or unsafe before you touch the writing. Any of the 7 problems below stops the post until it is fixed.

  2. Then, the read-aloud

    Read it out loud one sentence at a time. If you had to read a sentence twice, rewrite it with easier words and keep it whole, then cut the signs of AI writing.

  3. Last, the fresh check

    Get a fresh check in a new chat, or from another person, because the chat that drafted it tends to defend its own work. Then you decide, and only you press post.

Inside step 4

The 7 problems that stop a post going out

  1. A made-up or unsupported fact, number, quote, result, date or qualification.
  2. A private detail, or one that gives someone away, without their permission.
  3. A next step that is false, out of date or misleading.
  4. Copying a named creator's words or style.
  5. A guaranteed result, a promise of views or sales, or fake urgency.
  6. A gap in square brackets left in a post that looks finished.
  7. A change to what your raw note actually meant.

Fix them without adding any new facts.

Inside step 4

6 signs of AI writing to cut

  1. The "not this, it is that" move, used again and again, or used to repeat what the story already shows.
  2. Questions stacked one after another.
  3. Lists of three that are there by habit.
  4. Filler such as "It's important to note" or "In today's world".
  5. A neat lesson at the end that your raw note does not back up.
  6. Lots of short, choppy lines that sound like slogans.

If a draft comes out sounding generic, give the AI a better note or a real sample of your own writing, rather than asking it to sound more human.

Inside step 4

The 3 answers a fresh check can give

Ready for your approval

The post has none of the 7 problems, and the writing reads well. You still approve it before it goes anywhere.

Fix it first

It can be fixed with your raw note and the facts you have already confirmed.

Do not use

The raw note cannot be checked, someone in it said no to being shared, or a safe fix needs facts you do not have.

Ask a second person to look at any post with client results, sensitive subjects, strong claims or an important offer, and a qualified specialist for legal, medical, money or job claims.

Made-up example

What the truth check changed, and why

  1. The gap became the team lead's real words. Pellamy checked the call recording for the exact sentence, then asked the team lead whether she was happy to be quoted without her name, because agreeing to share the moment is not the same as agreeing to be quoted. She said yes.
  2. The line "The problem was not her writing. It was the order she said things in." was cut. The fresh check flagged it as a "not this, it is that" move, one of the signs of AI writing, and the scene already shows the problem, so the line only repeated it as a slogan.
  3. Nothing else changed, because every other detail was already in the raw note, and the post kept its planned next step of none. The call itself quietly shows what working with Pellamy looks like, without any offer.
  4. The finished post is 138 words, inside the usual range for a standard post of about 120 to 350 words.

Made-up example. The person, business and moment are fictional.

Made-up example

What a finished Facebook post looks like

Pellamy Kettlebright

On Thursday, a team lead I work with told me she had rewritten one email to her team four times and still had not sent it.

I asked her to read me just the first line out loud.

It opened with an apology for bothering everyone. The real news, that the Friday deadline was moving, was sitting in the last paragraph.

She laughed and said, "Sorry is basically my greeting."

This was a gap in square brackets in the first draft.

One line was cut here.

We moved the deadline sentence to the top while we were still on the call.

I recognised her email, because I did exactly the same thing when I first managed people. My emails opened with an apology too, and the news my team needed sat somewhere near the end.

I believe the real news belongs in the first line, and the kindness belongs in the line after it.

Made-up example. The person, business and moment are fictional.

Every detail comes from the raw note or was checked against the call recording, and the post now waits for Pellamy to approve it and press post.

Recap

4 things to remember every time you post

  1. Every post starts from one real thing from your week, never from a blank page.

  2. Give each post one job, one reader and one belief, with one true next step or none.

  3. The AI writes only from your note, and a missing fact stays in square brackets until you fill it.

  4. Fix anything false first, then read it out loud, and only you press post.

Why it matters

What true posts do for your business

When every detail in a post really happened, the people reading it can believe you.

A real moment from your work quietly shows people what working with you looks like, without any offer.

Every raw note you keep and every post that starts a real conversation adds to a bank of ideas and words that is yours, and it grows every week.

Do this now

Do this in the next 48 hours

Make this promise in your own words: when a real moment happens in my work, like something a client says, I will type it up as a raw note and turn it into one checked post with the AI Implementation Toolkit by tomorrow night.

Once the fresh check says the post is ready for your approval, read it out loud one last time and post it yourself. Keep the raw note too, because it is the first entry in your own bank of ideas and words.

Download

The AI Implementation Toolkit: all 4 steps, guided

The toolkit is one file you upload to your own AI tool. It asks for one real moment from your week, helps you plan the post, drafts it only from your note, and runs the truth check with you, one question at a time.

It never posts, schedules or sends anything, so you are always the one who presses post.

Keep passwords, payment details and full private transcripts out of any AI tool, and check your AI tool's privacy settings before you add client material.

Download your AI Implementation Toolkit

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